Cookies are small text files that reside on your computer or other devices and allow websites and other associated services to recognise your devices.
They help companies to do a number of things, including:
For instance, if our site knows you completed a form but forgot to press the ‘send’ button, we can remind you when using other pages on the site. If we notice that you are browsing certain sections of our site, we might want to use that information to offer a pop-up with relevant information for you.
Equally, if you have asked us to remember your preference for a particular product or service, we can use the relevant cookie to make sure we know it is you on our site next time you visit, and ensure your preferences are recognised.
Knowing how many customers are visiting our site, or which pages are being used, or which functions, allows us to continually improve our site. Cookies, and their associated applications, offer performance measurement functionality of this sort to website owners.
Like most sites we use third party tools to do this, which means that we may ask other companies to leave and recognise cookies on your device – we carefully control who these companies are and why that information needs to be collected.
As described in section 3 above, cookies are used to allow connectivity between advertising services and the owners of websites and applications. This ensures that advertisers can drive efficiency by only advertising to consumers that may be interested in their services and allows consumers to avoid irrelevant advertising and gain a more personalised experience of digital services.
All sites must also allow you to easily opt out of cookie collection and you control your consent below:
You can find a lot more information on cookies here, allaboutcookies.org